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Every Day is a Chance to Save
Responding to the hard-earned lessons learned from enduring several droughts over the past 30 years, Southern Californians have completely changed how they view and use water. The result is impressive: Southland residents use less water today than they did in 1990, even though our population has increased by more than 4 million people. We’ve achieved this together as a region by supporting smarter plumbing and building codes, increasing awareness of the importance of our natural resources, funding water efficiency rebate programs, and enlisting students to bring the conservation home and to their communities through education programs.
Conservation is not only a way of life here, it’s a vital water supply source. It reduces water demands across the region and promotes greater supply reliability for us all.
Rebates to Help
Metropolitan has invested nearly $800 million in conservation rebates to incentivize purchases of more water-efficient devices like toilets, smart irrigation controllers and high-efficiency clothes washers. Our targeted turf rebate program — the largest in the nation — has supported the transformation of millions of acres of water-guzzling grass into beautiful California Friendly© and native plant landscapes.
Achievements in Conservation, Recycling and Groundwater Recharge
An increasing percentage of Southern California’s water supply comes from conservation, water recycling, and recovered groundwater. Metropolitan’s annual achievement report describes our successes in the areas of local resource development, local storage efforts, and improvement of the watersheds that provide our imported and local supplies.
Innovative Conservation Program
We’re always looking for great ideas and ways to be even more efficient. This research-focused grant program, in collaboration with the Southern California Gas Co., allows us to form partnerships with public and private entities to test the potential and reliability of innovative water-saving devices, technologies and strategies.
Community Partnering Program
This program provides sponsorships for community-based organizations to organize water conservation and water-use efficiency programs and activities in Southern California. Funding supports community forums, workshops and water festivals to after-school programs and demonstration gardens.
Advertising & Outreach
Metropolitan’s in-house resources allow us to rapidly adapt and revise messaging and programs to address evolving water supply conditions and consumer interests. We are mindful to produce communications materials in multiple languages that are culturally relevant to speak to our diverse service area across multiple platforms. Metropolitan developed a Spring and Summer campaign titled "This Is How We Save Water" where single water-saving tips are presented to encourage conservation through everyday activities. From installing a flow monitoring device to fixing leaks, the tips highlight water efficient techniques in practical ways.
Metropolitan relies on a network to broadcast the need to conserve, even more than before. We’re facing historically dry conditions and the impacts of climate change.
For over 35 years, our Education Unit has inspired students, educators and community members with a lifelong appreciation for natural resources and our shared responsibility to be mindful of our impact on the environment. All Metropolitan education resources are available at no cost to teachers and students within our six-county service area.